Indicative of the post-recession growth in the luxury housing market, The Wall Street Journal started October with the launch of its new Friday stand-alone print section — “Mansion.” The Journal will also feature select luxury real estate content in European and Asian editions of the print publication and on WSJ.com. Users may also access content through iPad and iPhone mobile applications. 

The new section will cover luxury market data, trophy property and celebrity transactions, an international buying guide, information on financing, and more. Advertisers who have already committed to the “Mansion” section include Coldwell Banker, LandVest, Luxury Portfolio International, Prudential Douglas Elliman Real Estate, Sotheby’s International Realty Affiliates, and Stribling Marketing Associates.

Plans also include a daily segment on real estate on WSJ Live as part of its Lunch Break show. Real estate reporter Lauren Schuker Blum will host a luxury home market chats Fridays on Wsj.com.

In a related move, former Conde Nast executive Nina Lawrence, who served as publisher of W magazine, was announced as the Journal’s new vice president of global ad sales. Lawrence’s responsibilities will include marketing and business development for print, digital and special events. She will also lead a planned expansion of the Journal’s custom advertising and creative services operations.

I am so glad to finally have a place to showcase our luxury properties.  The prior option was not at all conducive to the WSJ image.