The Holiday season is mistakenly believed to be a bad time to list and sell homes.  People assume that everyone is too busy and focused on the comfort of the holidays and that the cold of winter discourages sales in general.

But listing houses during the winter season allows you to establish a reputation with future clients and start preparing before the new year.

Here are the 11 reasons why you should list homes this holiday season:

11. Jumping ahead of your competition allows you to be a non-contingent buyer in spring and sell high and buy low despite the other houses on the market.

10. A delayed closing or extended occupancy is acceptable and supported by real estate brokerages and allows you to sell for more money.

9.  Even though your listed house is on the market, the six or seven days around the holidays allow you to restrict showings if you so choose.

8.  You will be able to cash in on the transfer employee market, where employees move in January to start new jobs.

7.  Due to tax reasons, some people must move before the end of the year.

6.  The holidays give people more time to look at houses than during the work week.

5.  Due to holiday-related emotional highs, buyers are more likely to agree to your price.

4.  Decorated for the holidays, houses seem more inviting and show better.

3.  A smaller supply creates a greater opportunity to capture motivated buyers and determine your own pricing.

2.  The end-of-the-year competition is much smaller, creating a larger demand that you will be prepared to serve with higher prices.

Last but not least:

1. Those dedicated to shopping during the winter holidays are more serious buyers.

Article Citation: adminkwblog. (November 5, 2013). 11 reasons your seller should list during the holiday season. Keller Williams. Retrieved December 4, 2013 from: http://blog.kw.com/2013/11/05/11-reasons-your-seller-should-list-during-the-holiday-season/#.Up4vDkjv5fg.gmail.
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